Presentations are significant, especially when you display your business and its features to clients, either as a business or as an individual. It Is important because it is that segment that leaves the most lasting effect on that audience. A well-crafted presentation will undoubtedly push clients to purchase or not.
If you are a student or a business professional, you should know by now how presentations play an essential role in your performance and evaluation review. In fact, presentations will always be crucial to your company's success, whatever field you're in.
Hence, having a well-designed presentation is an essential factor for business success. Whoever you need to present to, and wherever you need to present, investors, VCs, significant businesses, and other stakeholders will be wowed by the effectiveness of your presentation and be pushed to be a part of your idea or innovation.
Why Presentation Design is Important
Below are some reasons why presentation design is essential:
It highlights expertise
A well-designed presentation lets your audience know your level of experience. When an audience sees good design, they know who they are dealing with and know how to relate and ask questions. A well-thought-out, well-designed presentation will help you appear the part.
Ease of absorbing and processing information
The main job of a presenter is to be able to deliver messages swiftly and clearly. A well-designed presentation will break down lengthy paragraphs of information into small portions and supplement it with visuals, symbols, or infographics. With a good presentation, you can describe and explain ideas without reading from the screen. Your readers will also find it easy to get as much vital information in a simple and free manner.
Quicker Data Comprehension
Not everyone knows this, but brains are capable of seeing images that appear for a very short time. And what's more, they store these images. The brain takes in information every second, and 90% of this information is in visual form. This means you are to see more than you hear for better retention. As a designer, this is your chance to ensure that everyone at your display sees what they need to see and nothing more. They will never forget what they have seen, making them come back for more.
The truth is, we are now in a digital and visual society. With the high use of smartphones, we are endlessly exposed to visual stimuli. It makes no difference if this is good or terrible; what matters is that your audience is accustomed to receiving visual information. As a designer, you must capitalize on the power of graphic creation and use your design to captivate your audience.
Establishes a strong brand presence
Whatever you create will reflect your business and brand, whether for internal or external use. A strong and consistent brand will instill confidence, professionalism, and trustworthiness.
Making a presentation is one good way to highlight and push out your brand presence. Each company has a design style, and people tend to notice the details. What this does is that it builds an image of consistency and quality of what to expect when your brand appears.
How do you make a good PPT presentation slide?
PowerPoint is one of the most popular presentation slide tools in the world, and we have Microsoft to thank for that. However, while many other options have sprung up in recent years, PowerPoint remains a reference tool/point for experienced and novice design professionals worldwide. Below are some ways on how to make a good PPT presentation slide:
A good PPT presentation slide has images and is supported by sentences that explain the images. Creating slides filled with only sentences is wrong. Place your images and explain in a few sentences what they mean.
Each slide should have a heading, bulleted and short sentences. Ensure your words are legible enough from the appropriate distances. Do not forget to read through for spelling errors and grammar – that can be a huge turnoff.
Ensure your charts and graphs are correctly labeled, and the proper units follow each value.
Avoid too many colors and fancy effects. Opt for proper high contrast to engender visibility.
Edit the entire slide deck to ensure logical organization and consistency in design.
If at all, use animation sparingly. Use the same type of transition each time.
How to Summarize (and Organize) Information for Presentations
• Use fewer words and more images.
• Use images to emphasize the main point on each slide.
• Choose a key statement.
• Use text to reinforce your speech.
• Make a detailed presentation outline to keep you on track.
• For emphasis, use font size, weight, and color.
• Plan your presentation so that each slide has a keyword related to the main topic.
• Use consistent design choices to avoid distraction.
• Add popular names of people and places only when needed.
• Label your slides to help you remember them.
• Use a variety of page layouts to keep your audience's attention.
• Assign slides to pertinent questions.
What are the 5 Tips for Designing an Effective Presentation?
Get Your Title Right
The title is the first step in developing an easy yet effective slide. Your title is the most crucial part of your slide (by far). It should summarize the slide content and help your audience clearly understand the key point.
In less than two lines, your audience should grab the key statement that summarizes the whole idea. If you can summarize the entire slide, they will get your message faster and be more attentive.
Lead The Audience
Like a storybook or novel, you should be able to provide the overall theme before moving on to the details. That way, we will understand better why "Mary left the city to go to her parents' farmhouse. "
If you skip the process, your audience will be lost and your time wasted. If you do not provide proper context, your slides will not be properly interpreted.
The best approach to this is to start with the whole idea (the title or subtitle) and slowly break it down as the slides go. Start with your main point, and slowly work your way into your details. The audience will never get lost this way.
This may seem apparent, yet it's easy to misunderstand. Your primary goal isn't to make the slide visually appealing (good, but not key). Instead, it is to help the audience understand what you're saying as quickly and as effectively as possible. Visuals are an excellent approach to doing this.
Examples are charts, graphs, and of course, icons. These can help the audience go through (and comprehend) the ideas without actually reading. Coupled with your explanations, they can easily see what you're saying and connect the dots.
Annotate your Charts
Who does not use charts? Some might think them too familiar, but they are very effective. You could show, with a chart, how by introducing a new sign-in button, conversion sales went up. It's all too easy sometimes.
However, charts are frequently misused. Not everyone can see the charts, and that is where you lose them. Remember that your audience is seeing all charts for the first time, and they need to comprehend them fast. How do you achieve this?
Arrows. Color patches. Shapes. Let these point, highlight, and mark the key graphs and details. It sounds cliché, but it might help those sitting in the last row.
Introduce a Perspective
The audience needs a perspective. Simply put, you need to show what your presentation is saying, rather than just showing what it is.
When introducing your idea, you have to tell the spectators how the data brings an increase or decrease to the existing situation.
Let them hear you, then let them see it, and (again) let them connect the dots. All you have to do is show and speak.
What are the six types of presentations?
Below are the six types of presentations and some examples:
TEDTalks are a prevalent and powerful method of pushing people to break boundaries and limits they have set for themselves, and they are an excellent example of Inspirational presentations. This type of presentation involves motivating people, hence they are sometimes called motivational presentations.
Inspirational presentations use elements like humor and storytelling, which are not used in other presentation options. They speak directly to the minds and hearts of people, hence the use of these elements. Telling the audience a story and helping them see how it can improve them is the main goal of an inspirational presentation.
This presentative is the most prevalent type of presentation, and it can be used in all sectors – business, academic, and even entertainment. Informative presentation gives straight-to-the-point information about a particular idea or product – nothing more, nothing less.
These types of presentations are often systematic and come with logical data analysis about the idea or product.
Quite similar to a decision-making presentation, it is more specific, with the focus being reporting on the progress made and what next to do. This presentation type provides progress toward deadlines, status updates, data acquired, any barriers that have arisen, and tasks that must be added or altered.
Instructive presentations are similar to informative. However, rather than just sharing facts, it goes on to teach the audience about a specific topic. It entails demonstrating a process or the operation of a product step by step.
The target audience listens with the mindset to learn and apply what they learn and if they get what they need after the presentation.
The audience is usually active in such presentations, which can be used in situations where the audience is to take up a new skill.
An example of an instructive presentation is a webinar.
Persuasive presentations present alternative ideas or take a different approach to an existing idea. Persuasive presentations often involve suggesting an idea and giving a solution to it with proper data analysis, statistics, techniques, and methods.
A good example of a persuasive presentation is a pitch deck for Series A funding. The concept of the startup (along with its business model and how it plans to grow) is the information that will be used to convince VCs and other investor types.
Persuasive presentations are the most prevalent presentation type, after informative.
Of course, businesses use presentations to know how well they are doing or how far they have gone in a recent strategy. These presentation types are focus driven and usually involve select groups or teams.
Individual departments (such as marketing) could handle the presentations, showing the C-level executives how well the last branding plan worked. These presentations help monitor progress. New plans and strategies can also be developed and implemented after these presentations.
Presentation Graphic Style and Design Inspiration
Excellent presentations always have a certain quality to them. Sometimes you might not be able to put your finger on it. You can see it, but it seems not there as a component but as a whole. Many details, components, and factors contribute to this. These elements combine from rounded edges to specific color usage to font choice and style to create a good presentation design. Here are some of them:
- Minimalist (Less is More) Graphic Style
- Colorful/Playful Graphic Styles
- Non-traditional outlines
Making a presentation from scratch is not an easy task. It takes time to analyze and collect data for the presentation. And, after you've worked hard to gather all the information and data, a valuable and relevant presentation template can be the cake icing that makes a strong professional impression. All these combine to give you that visual idea you can see but cannot touch. SlideBean can get you that dream presentation slide and more. You can look up our website for our works. Contact us to get started.