A pitch deck is usually a 10-20 slide presentation designed to give a short summary of your company, your business plan and your startup vision. It also serves very different purposes, from trying to get a meeting with a new investor, to presenting in front of a stage, and each one of them should follow a different structure.
A demo day presentation, for example, should be very visual and contain very little text. It’s going to be seen from afar and you’re going to do all the talking. On the other hand, a pitch presentation that you’re planning to email should be completely self-explanatory. It’s going to be seen on a laptop monitor, so small font is not so bad.
In these cases it’s also very useful to track your investor’s activity on the presentation, to figure out if they actually read the 100% of the slides; this can be critical when determining the frequency for follow up emails. In our case, it was key to raising our most recent round of funding. A number of pitch deck platforms offer this as a feature.
Your pitch deck is one of the most important tools in your arsenal. If you're pitching your startup idea or product, it's an opportunity to make a lasting impression on potential investors. And while there are many different types of decks out there, the best ones focus on three key points:
1. What problem do you solve?
2. How do you solve that problem?
3. Why should someone invest in you?
The presentation itself shouldn't take longer than 15 minutes, and it should be easy to follow along.
What should be in an Investor Pitch Deck?
When creating a pitch deck, it's important to remember that you only have a limited amount of time to capture your audience's attention and persuade them to invest in your company. Your deck should be concise and easy to understand, while still providing enough information to show that your business is worth investing in.
Some key things to include in your pitch deck are an overview of your business, information about your target market and competitors, your product or service, how you plan to make money, and a summary of your team. You should also have a section highlighting the risks and challenges associated with your business, as well as what sets you apart from the competition.
A number of authors, venture capitalists, startup founders and evangelists have created different versions of what they consider required elements to successful pitching presentations. Most of them agree on the following investor pitch deck outline requirements:
A pitch deck is a tool used by startups to provide potential investors with a brief overview of their business. The goal is to pique the investor's interest and get them interested in learning more about the business.
The pitch deck should include information about the company, its products and services, its target market, how it plans to make money, and the team behind it. It's important to make a strong case for why the investor should invest in your company.
A well-crafted pitch deck can be an effective way to get funding for your startup.
How much does it cost to make a pitch deck?
There is no one-size-fits-all answer to this question, as the cost of making a pitch deck will vary depending on the level of detail and complexity involved. However, on average, you can expect to pay around $1,000-$3,000 for a high-quality pitch deck. You can check our prices here.
The Best 17 Pitch Deck Examples and templates:
If you made it here, you are probably looking for inspiration to create a pitch deck for your own startup. Yeah, you’ve come to the right place. Let me start by saying that this might not be the best approach to take when pitching investors: “Each investor deck should be tailored to the company’s strengths." Let's begin by covering some basics:
The story you tell about your idea, team and concept validation (yes, metrics!!) is what will ultimately determine if your deck is appealing or not. Still, getting some inspiration from previously successful startups is definitely a good place to start.
The Airbnb Pitch Deck is one of the most searched references on the internet, probably because it’s a company so familiar to us all. As you will see, this is a classic 10 Slide Investor Deck template, most startups are using these days.
We’ve also taken the liberty of redesigning the original slides using Slidebean's Pitch Deck Templates, and wrote a full article about the process and a teardown of the original content. You can find that here:
The killer slide in this presentation is their business model slide because it lays out their revenue model in the simplest possible way. They make a 10% commission on each transaction, period.
Also, notice how simple the problem slide has been laid out on the presentation: 3 simple bullets are enough to portray the problem.
Even though we redesigned the original elevator pitch, the simplicity and the small amount of elements in each slide was inherent from the original deck. As we’ve mentioned before, less is more when talking about presentations.
2- Uber Pitch Deck Template
For the ninth anniversary of the founding of Uber, it's co-founder Garret Camp shared the first slides they created in late 2008. At the beginning, Uber was originally called UberCab, and it has evolved from a simple idea into a major platform that has improved the car service industry.
Here you have Uber's 25 slide deck! There's a lot to be learned from their first ever pitch:
It’s rather hard to imagine a world without Facebook today. But back in 2004, 21 year old Eduardo Saverin was just another entrepreneur trying to convince people to put money into a growing company called thefacebook.com, co-founded by him and his friend Mark Zuckerberg.
The story about how they founded one of the most successful companies in history was dramatically portrayed in the 2010 movie: The Social Network. Mark Zuckerberg himself has admitted that the movie, as many other biopics, is inaccurate in many aspects. But he also acknowledges that the movie gets a lot of details right.
One of them is that Eduardo did in fact go to New York in 2004 at the time when thefacebook.com was launched, to try and sell Facebook’s initial idea of ads to potential clients.
Facebook’s original pitch deck was basically a media kit containing the company’s value proposition, key metrics and Online Marketing Services.
At that time the company wasn’t making any money from The Facebook, so their presentation wasn’t based on revenue traction (actually they were still figuring out their business model overall). Instead, they bet on solid numbers such as their user engagement, customer base and growth metrics.
The biggest difference you’ll find from this presentation to an investor deck used today is that there’s no Problem Slide. Facebook was pretty much creating the necessity for college students to interact in the digital world. A created necessity that turned so real and massive soon enough it was obvious it would need to transcend colleges and universities in the US.
4- Slidebean Pitch Deck
Our slide deck at the 500 Startups demo day was the culmination of a 2 startup accelerator process, hours of rehearsal and dozens of adjustments thanks to the feedback from our mentors. Pitching on a Demo Day event is very different from pitching to an investor on a one-on-one meeting. I've blogged about it before:
Notice the BIG difference in the number of slides. Remember this is a demo day deck, so it is expected that somebody will be standing in front of the presentation.
Most slide deck format have very little text and only one or two large images, so you can sweep over the presentation much faster. If you look at the video, you'll notice that each slide stays on the screen just a few seconds.
5- Investor Deck Template by 500 Startups
12 Slide Investor Pitch Deck by 500 Startups
500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.
This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck, this is what you want to send. The outline of the investor deck mainly focuses on your startup's growth metrics and traction.
Since Sequoia Capital has quite the reputation for investments, it makes sense to take a page out of their book. This slide deck outline is perfect for companies that are getting ready to develop a pitch when seeking investors. Similar to a business plan, a pitch helps to answer potential questions that an investor will have before putting up their money in your business. This presentation slide deck has slides that build upon each other to create your overall pitch.
Each slide of the pitch deck will help you walk your potential investors through the investment opportunity you’re offering them. The slides included in the Sequoia Capital Pitch Deck Template each have a specific purpose that leads them down the path of discovery into your pitch
Problem: This slide is your opener. You’re presenting the problem that your target market has and works to set up your pitch.
Solution: This slide follows up the problem by showing your solution to the previous slide’s problem.
Why Now?: This slide is the perfect opportunity to discuss the market validation that exists.
Market Size: Give your potential investors a chance to see what your share of the market can be once funded.
Competition: The competition slide is where you can show your market research skills by showing what competitors currently exist in your market, and how your solution is a better fit for consumers.
Product: Your product slide is where you get a chance to really get down to the meat and potatoes of the product you’re offering and what investors are putting their money into.
Business Model: Most investors want to see a solid business model that will create returns for them.
Team slide: This slide is your time to shine a light on all those behind the company.
Board/Advisors: This one is an additional slide that can be useful for discussing others that play an essential role in the company and the potential for growth.
Financial Model: This slide is helping to get the investor to see your current success before moving on to the final slide, fundraising where you’re giving the investor the ask of your pitch.
Fundraising: Your final slide is almost like your call to action.
The Sequoia Capital Deck can be changed to fit your particular needs, such as removing slides or revising the order of slides presented.
Peloton broke the fitness industry with their stationary bike system which connects users and trainers via the internet.
The company, founded in 2012, has now a line of gym equipment and sells monthly subscriptions to enjoy live and on-demand classes. Their mission: "Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime". Do you have a business idea for this industry in mind? We recreated the pitch deck that Peloton used to obtain funding. Check it out!
This is the presentation deck Buffer used to raise $500,000 for their startup, as redesigned by Slidebean. The highlight of this deck is the traction slide, which the founders describe as the critical one for their success.
DoorDash is one of the most well-known food delivery companies in the United States right now. Back in January 2020, they made the country's largest third-party delivery system. Yet, as a startup, they've come to that out of pure hard work and well-aligned perfectionism, it seems.
Doordash is also looking to reduce food waste through Project DASH, by the way. In Xu's own words: "At DoorDash, we have one goal: to get whatever people need in their hands as efficiently as possible."
The Doordash investor deck is an excellent example of a pitch using traction to backup your business.
Tesla is a constant surge of news. From the electric car for masses with accessible price points to the newest model being launched in 2021, Tesla Motors’ latest insights over the past few days include being ready to join the S&P 500 at S&P Dow Jones. Reserved for leaders in top industries, this is an exclusive market-cap-weighted index in the stock market. But what did a company like Tesla do when it came down to starting financials? Let’s take a look at Tesla’s pitch deck, shall we? And we’ll also share insight on our revamped Tesla deck template with you.
The average small business has 42 SaaS tools and spends ~$200K/yr. The problem is, there's no centralized overview of this stack. Founders see themselves often checking that a tool is indeed being used by all the seats they are paying for. When attempting to find a platform to organize this, we saw a lot of them were focused on businesses larger than 100 employees. These are not known brands; they are companies that operate mostly on outbound sales.
But these small businesses, like us, at Slidebean, have a problem. The average company under 100 employees has 3.6 duplicate apps, 2.6 orphaned subscriptions, and an average of 17 platforms per employee. And this is, of course, continuing to grow.
So how can we solve this for small businesses, where there's an absolute focus on optimizing expenses. With Monthly (Renamed as Recurring), we can connect to their accounting software and to their emails to collect invoices, we can measure user activity using SSO and their Gsuite logs- but most importantly, we can offer Smart recommendations. This is the investor deck:
Youtube’s pitch deck was used in 2005 when it had less than 10,000 users. It was actually quite straightforward. They used an elementary version of a 10 slide pitch deck to go up in front of Sequoia Capital for fundraising. Still, the company was able to raise $3.5 M in that Series A round November of that year. This cost around 30% of the stakes in the company.
An investment proposal is the driving tool during a meeting with potential investors. It’s a presentation that covers critical company information and metrics, hoping to get investors interested in funding a company, product, or project.
The Business Plan is a crucial step in starting your own business because it represents the goals you want to achieve and outlines how they will be accomplished.
The Business Plan is a formal, written statement of the goals that your new venture plans to achieve. It's also an overview of how it will do so- these might be things like marketing strategies or costs for production equipment you plan on renting out when necessary (there are many activities involved in running any type businesses). There can vary depending upon what industry one belongs too but this particular presentation template can be used as one way to create your own business plan, or if you want something more formal and detailed than what's possible with just words on paper - it might provide some helpful insight into how other people approach their planning process!
The go-to market strategy is a plan that details how an organization will place its products in the market to reach maximum penetration and profitability. It includes all functions of business, from launching new items or campaigns down through tracking results after they're released - it's very detailed. What is your go-to market strategy? This template will help you summarize it in an engaging way!
What you should include in your pitch deck is a question that entrepreneurs have been asking themselves for years. There isn't an accepted set of contents, but there's some common ground among VCs and angel investors as to what they expect see when looking at pitches (and in which order). The new template we created distilled from benchmarking dozens venture backed startups takes this into account so all candidates will be clearer on where their strengths lie!
This powerpoint template will help you to plan out your finances for the film. It includes pre-made slides that are customized with different funding plans, investors and production staff available so all it takes is simply plugging in numbers or choosing from one of our suggested options!
Guy Kawasaki is a well-known Silicon Valley startup guru. He is the author several books and was one of the original Apple employees. So when he releases a template for creating a pitch deck, people listen. The template is based on his experience as an entrepreneur and investor, so it's worth taking a look at if you're looking to raise money for your startup. His 10 pitch deck slides have been an inspiration to many, and his 20-minute presentation format will help you get your point across with efficiency.
YCombinator came out with a pitch deck template that's not very aesthetically pleasing. We get it, they wanted to give you the “blank canvas” so your company branding could shine through but maybe went too far by giving this blank slate such an ugly appearance! In any case we've taken matters into our own hands and made some style changes for better aesthetics as well as more functionality. We hope these help.
A go-to market strategy is the key to success for any company. This detailed plan will help you reach maximum profit from your product as it's being sold, and if used correctly can get approval on even difficult projects! Our free template provides all of these tools that allow one presenting their plans easily without sounding too repetitive or formal
Brex is a startup that has come to the market with an innovative corporate card for technology companies. They recently allowed investors and potential clients access their Series B pitch deck, so we took advantage of this opportunity by redesigning all slides in order better showcase Brex's progress thus far.
Sparcharge is a startup that raised $7 million in seed funding, and Slidebean was responsible for writing and designing their pitch deck. The deck was very successful in conveying the company's value proposition and vision, and it helped them to secure funding from top venture capitalists. The design of the deck was clean and professional, and it made use of strong visuals to help tell the company's story. The slides were also easy to navigate, which made it easy for investors to understand the information presented. Overall, the pitch deck was an important part of Sparcharge's success in raising funding, and it served as a great example of the power of a well-designed presentation.
You've probably heard of Loom, the company that is shaking up the way we make communicate. With their simple and easy-to-use platform record quick videos to update your team and cut down meetings by 29% (according to their website). As part of an experiment, our Pitch Deck Design Team create a deck based on what we know, or they've shared. This was the final result:
The pitch deck design team at our company is always experimenting with new ways to create pitch decks that are both informative and visually appealing. Recently, they have been focusing on creating pitch decks that are based on what they know or have been shared with them. This allows them to create more customized and relevant designs that can better address the needs of our clients.
Superhuman inbox is a superhero app that comes with all sorts of cool features. It looks gorgeous and blazingly fast, so you can get your work done in no time. Since we like the app, we challenge our team to design the slides for them and here's the result:
25- Aircall Pitch Deck
A well-designed pitch deck can help an entrepreneur communicate their story in a clear and concise way and can be a key tool in securing funding. However, designing a pitch deck can be a challenge, as it requires distilling complex information into bite-sized chunks and conveying it in an engaging way. That's why we decided to redesign Aircall's pitch deck as an example. We wanted to show how a pitch deck can be both informative and visually appealing. Here's the result from our design challenge:
Related Slidebean Products & Services
How to design a pitch deck for investors?
A pitch deck is an important tool when pitching investors. It helps you present your business idea clearly and concisely, so they understand exactly why their investment will be profitable.
The first step is to create a list of all the things that need to be included in your pitch deck. For example, you may want to include:
- A clear description of your product/service
- An overview of your company's mission statement
- Your target market
- The benefits your product offers
- How much money you expect to raise
- Why your startup is unique
- What are your plans for growth
Once you have created this list, you can begin designing your pitch deck. You'll need to choose a template that best suits your needs. We offer over 100+ different pitch deck templates that can be used as inspiration.
Slidebean Pitch deck design service
At Slidebean, we know that a pitch deck is essential for any startup looking to raise funding. That's why we offer a pitch deck design service that will help you get the most out of your presentation. Our team of designers will work with you to create a custom deck that is both visually stunning and informative.
We'll make sure that your deck tells your story in the most compelling way possible, and we'll help you to stand out from the crowd. With our pitch deck design service, you'll be able to make the best possible impression on potential investors. Contact us today to learn more about how we can help you take your startup to the next level.
Pitch Deck Presentation Service
Slidebean provides a premium service for startups, entrepreneurs, investors, and creatives who want to make better presentations. Our team of experts designs amazing slide decks every week. We want your audience to understand what you do and why you do it. If you want to start a new project, you can do it here: Slidebean Presentation Design Service
Pitch Deck Templates
Besides the pitch deck examples we shared here, we have created, curated and redesigned several investor deck and set them as templates on our platform. Our presentation templates provide a fill-in-the-blank outline that can kick start your presentation workflow. Create a pitch deck that gets you funded. Browse templates from the most successful startups on the planet. Check them all here.