The following Uber pitch deck template follows the traditional order of slides recommended by accelerators and successful startups. But first things first: what must a pitch deck contain? Is there a standard? Yes, actually there is. There's really no need to reinvent the wheel here. So, before we dig deep in our Uber pitch deck template, let's review the pitch deck outline.
What does a Pitch Deck contain?
- A cover
- Problem slide
- Product Demo
- Market Size
- Business Model
- Underlying Magic
- Go-to Market
- Fundraising Information
The Uber pitch deck template
Nine years after founding Uber, Garret Camp (co-founder) shared the pitch via Medium. We took the liberty of redesigning (using our AI button) the original Uber pitch deck to make it look better. As we are all aware of how big Uber became, their pitch deck has become a major reference for anyone building a startup.
The Uber pitch deck template can be divided in three sections.
The slides teardown
Don't forget that the initial part of your presentation is critical, as it is your chance to catch your audience's attention. Make sure to add the following information in your slides:
- Problem: summarize the problem you are tackling. Use short and to-the-point and down to earth statements.
- Proposed solution: you and your company. Mention how you will address the problem. Again, less is more. Get to the point quickly using words everyone will understand.
- Product demo: be careful when presenting live. If anything goes wrong, then the whole meeting goes down the drain. Stick to a video and to the safest solutions.
- Market Size: How large can your company be? In this Uber Pitch Deck template, you can see that they decided to start in San Francisco and New York, before expanding to other big cities. This is a market that could result in $1.3 Billion. This allowed them to visualize a best, a realistic and a worst case scenario. Who would have thought that their prediction fell incredibly short from what really happened?
Wrapping it up
- Business Model.
- Competition slide: inspired in Steve Job's keynote, we recommend using a grid-approach to compare yourself to your competitors.
- Underlying magic: talk about the technology you have developed to create your product. You can get more technical here. Specifically on Uber: this is were they talk about their route optimization, their tracking technology and their not-so-loved surges.
- Go-to-market: your company's marketing ideas.
- Team slide: mention your founders and a short bio.
- Traction slides: add your sales and revenue in a clear and straight forward chart.
- Fundraising slide: Uber added this slide where they specify how much money they were asking at the time.
You can download a PDF version of the redesigned Uber pitch deck template here, or you can use create a free Slidebean account here to use this template online and edit it as wished.